The Experience Economy

The Experience Economy
Author :
Publisher : Harvard Business Press
Total Pages : 276
Release :
ISBN-10 : 0875848192
ISBN-13 : 9780875848198
Rating : 4/5 (92 Downloads)

Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.


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With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential
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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club
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In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulti
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