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The Export Marketing Imperative
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Pages: 292
Authors: Michael R. Czinkota
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Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward inte
The Global Marketing Imperative
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Pages: 324
Authors: Michael R. Czinkota
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: McGraw Hill Professional

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Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move int
The Global Marketing Imperative
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Categories: Export marketing
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Export Marketing Strategy
Language: en
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Authors: Shaoming Zou
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Type: BOOK - Published: 2009-05-01 - Publisher: Business Expert Press

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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent
Emerging Trends, Threats and Opportunities in International Marketing
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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that