Download or read book The Fundamentals of Graphic Design written by Gavin Ambrose and published by AVA Publishing. This book was released on 2008-12-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.