The Future Of The Mass Audience
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In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mos
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Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
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Type: BOOK - Published: 1997-07-28 - Publisher: SAGE Publications
The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv
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Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond tradit