Related Books

The Future of the Mass Audience
Language: en
Pages: 224
Authors: W. Russell Neuman
Categories: Performing Arts
Type: BOOK - Published: 1991-11-29 - Publisher: Cambridge University Press

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This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
The Mass Audience
Language: en
Pages: 200
Authors: James Webster
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-11-05 - Publisher: Routledge

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In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mos
We the Media
Language: en
Pages: 336
Authors: Dan Gillmor
Categories: Computers
Type: BOOK - Published: 2006-01-24 - Publisher: "O'Reilly Media, Inc."

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Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Audience Analysis
Language: en
Pages: 177
Authors: Denis McQuail
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1997-07-28 - Publisher: SAGE Publications

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The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv
Audience Evolution
Language: en
Pages: 266
Authors: Philip M. Napoli
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Columbia University Press

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Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond tradit