Download or read book The Gen Z Answer Key for Business written by Sky Rota and published by Independently Published. This book was released on 2017-07 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies and brands today are missing out on the opportunity to market to their newest, biggest, most knowledgeable and influential demographic: Generation Z. Sky Rota wants to change that. in The Gen Z Answer Key for Business, Sky explains how technology has evolved to meet their needs and how you can futurize your business to appeal to the short attention span of a constantly changing, always-sharing, engagement-requiring generation unlike any that came before it.