Download or read book The Greatest Direct Mail Sales Letters of All Time written by Richard S. Hodgson and published by . This book was released on 1986 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products & services. Each letter is presented in its entirety, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed & what factors made each so successful. Adapt these strategies to your own particular marketing objectives & goals. Sales letters on diskette is included with each book.