The Handbook of Global User Research

The Handbook of Global User Research
Author :
Publisher : Morgan Kaufmann
Total Pages : 331
Release :
ISBN-10 : 9780080889726
ISBN-13 : 0080889727
Rating : 4/5 (26 Downloads)

Book Synopsis The Handbook of Global User Research by : Robert Schumacher

Download or read book The Handbook of Global User Research written by Robert Schumacher and published by Morgan Kaufmann. This book was released on 2009-09-30 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. - Presents the definitive collection of hard won lessons from user research professionals around the world - Includes real-world examples of global user research challenges and provides approaches to these issues - Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners


The Handbook of Global User Research Related Books

The Handbook of Global User Research
Language: en
Pages: 331
Authors: Robert Schumacher
Categories: Computers
Type: BOOK - Published: 2009-09-30 - Publisher: Morgan Kaufmann

DOWNLOAD EBOOK

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be
The Handbook of Global Media Research
Language: en
Pages: 582
Authors: Ingrid Volkmer
Categories: Social Science
Type: BOOK - Published: 2015-07-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in
Handbook of Global Research and Practice in Corruption
Language: en
Pages: 521
Authors: Adam Graycar
Categories: Political Science
Type: BOOK - Published: 2011-01-01 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

'Graycar and Smith's excellent edited volume studies corruption as a pervasive, global phenomenon. The chapters move from general overviews to in-depth studies
Handbook of Research on Global Business Opportunities
Language: en
Pages: 702
Authors: Christiansen, Bryan
Categories: Business & Economics
Type: BOOK - Published: 2014-10-31 - Publisher: IGI Global

DOWNLOAD EBOOK

In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Th
Research Handbook of Global Leadership
Language: en
Pages: 455
Authors: Lena Zander
Categories: Business & Economics
Type: BOOK - Published: 2020-04-24 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

The Research Handbook of Global Leadership is an exciting new Handbook that brings together an international, prominent group of scholars to take a fresh look a