Download or read book The Handbook of International Market Research Techniques written by Robin Birn and published by . This book was released on 2000 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the market research profession continues to develop, the breadth and scope of tools available is expanding. This handbook seeks to provide a shortcut to obtaining this new knowledge, as well as an insight into the experience of leading market research practitioners. The topics covered include market research survey planning, advertising research, modelling and report writing.