Download or read book The Hockey Stick Principles written by Bobby Martin and published by Macmillan. This book was released on 2016-05-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if every successful start-up followed a predictable pattern, and by knowing that pattern ahead of time, you could be more successful? In The Hockey Stick Principles, business consultant Bobby Martin shares his study of more than 100 new businesses, from Lending Tree to Under Armour to iContact, to show that every one of them has had a "hockey stick" growth history, starting with a tinkering period, moving through the daunting "blade years" before finally making it to the crucial inflection point that precedes surging growth. In this simple but incredibly helpful book, Martin takes us through each of those four stages of the hockey stick pattern, giving us a road map that will help any entrepreneur navigate the inevitable ups and downs of their business's early years.