Download or read book The IMC planPro handbook written by Kenneth E. Clow and published by Prentice Hall. This book was released on 2007 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing communications program. The booklet provides step-by-step instructions about how to use the disk and gives brief explanations of the IMC concepts that are part of the program.