The Journey Mapping Playbook
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34 percent of all companies currently engage in the process, popular companies like Starbucks and Uber depend on customer journey maps to convey the importance
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Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companie
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Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the c
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User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunder
Language: en
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Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrativ