The Lawyer's Guide to Effective Yellow Pages Advertising

The Lawyer's Guide to Effective Yellow Pages Advertising
Author :
Publisher : American Bar Association
Total Pages : 228
Release :
ISBN-10 : 1590316215
ISBN-13 : 9781590316214
Rating : 4/5 (15 Downloads)

Book Synopsis The Lawyer's Guide to Effective Yellow Pages Advertising by : Kerry Randall

Download or read book The Lawyer's Guide to Effective Yellow Pages Advertising written by Kerry Randall and published by American Bar Association. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.


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