The Market Imperative

The Market Imperative
Author :
Publisher : JHU Press
Total Pages : 151
Release :
ISBN-10 : 9781421424125
ISBN-13 : 1421424126
Rating : 4/5 (25 Downloads)

Book Synopsis The Market Imperative by : Robert Zemsky

Download or read book The Market Imperative written by Robert Zemsky and published by JHU Press. This book was released on 2017-12-22 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about American higher education as an economic market changes everything. It is no surprise that college tuition and student debt are on the rise. Universities no longer charge tuition to simply cover costs. They are market enterprises that charge whatever the market will bear. Institutional ambition, along with increasing competition for students, now shape the economics of higher education. In The Market Imperative, Robert Zemsky and Susan Shaman argue that too many institutional leaders and policy makers do not understand how deeply the consumer markets they promoted have changed American higher education. Instead of functioning as a single integrated industry, higher education is in fact a collection of segmented and more or less separate markets. These markets have their own distinctive operating constraints and logics, especially regarding price. But those most responsible for federal higher education policy have made a muck of the enterprise, while state policy making has all but disappeared, the victim of weak imaginations, insufficient funding, and an aversion to targeted investment. Chapter by chapter, this compelling text draws on new data developed by the authors in a Gates Foundation–funded project to describe the landscape: how the market for higher education distributes students among competing institutions; what the job market is looking for; how markets differ across the fifty states; and how the higher education market determines the kinds of faculty at different kinds of institutions. The volume concludes with a three-pronged set of policies for making American higher education mission centered as well as market smart. Although there is no "one-size-fits-all" approach for reforming higher education, this clearly written book will productively advance understanding of the challenges colleges and universities face by providing a mapping of the configuration of the market for an undergraduate education.


The Market Imperative Related Books

The Market Imperative
Language: en
Pages: 151
Authors: Robert Zemsky
Categories: Education
Type: BOOK - Published: 2017-12-22 - Publisher: JHU Press

DOWNLOAD EBOOK

Thinking about American higher education as an economic market changes everything. It is no surprise that college tuition and student debt are on the rise. Univ
Jihad vs. McWorld
Language: en
Pages: 428
Authors: Benjamin Barber
Categories: Political Science
Type: BOOK - Published: 2010-04-21 - Publisher: Ballantine Books

DOWNLOAD EBOOK

Jihad vs. McWorld is a groundbreaking work, an elegant and illuminating analysis of the central conflict of our times: consumerist capitalism versus religious a
The Global Marketing Imperative
Language: en
Pages: 324
Authors: Michael R. Czinkota
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move int
Value Imperative
Language: en
Pages: 392
Authors: James M. Mctaggart
Categories: Business & Economics
Type: BOOK - Published: 1994-03-28 - Publisher:

DOWNLOAD EBOOK

Moving beyond the strategies that managers have employed to create shareholder value, three corporate finance experts reveal their powerful framework for the sy
The Transformation Imperative
Language: en
Pages: 269
Authors: Thomas E. Vollmann
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Argues that change initiatives, such as reengineering, continuous improvement, and employee empowerment, can only succeed when they are implemented throughout t