The Marketing-Sales-Finance Triangle
Author | : Dirk Weissbrich |
Publisher | : Springer |
Total Pages | : 228 |
Release | : 2009-11-09 |
ISBN-10 | : 9783834984159 |
ISBN-13 | : 3834984159 |
Rating | : 4/5 (59 Downloads) |
Download or read book The Marketing-Sales-Finance Triangle written by Dirk Weissbrich and published by Springer. This book was released on 2009-11-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.