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The Mass Marketing Of Politics

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The Mass Marketing of Politics

The Mass Marketing of Politics
Author :
Publisher : SAGE
Total Pages : 186
Release :
ISBN-10 : 9780761909590
ISBN-13 : 0761909591
Rating : 4/5 (90 Downloads)
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Book Synopsis The Mass Marketing of Politics by : Bruce I. Newman

Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.


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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies.
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In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the