Download or read book The Mind of the Market written by Michael Shermer and published by Macmillan. This book was released on 2009-01-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.