Download or read book The Most Powerful Weapon in Your Marketing Arsenal written by Jeffrey Josephson and published by Lulu.com. This book was released on 2005-10-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold calling is the fastest and most cost-effective way to find qualified prospects and generate new sales. This handbook teaches you everything you need to know to be successful in B2B lead generation.