The Multichannel Retail Handbook 2016 Edition

The Multichannel Retail Handbook 2016 Edition
Author :
Publisher : Lulu.com
Total Pages : 350
Release :
ISBN-10 : 9781326472573
ISBN-13 : 1326472577
Rating : 4/5 (73 Downloads)

Book Synopsis The Multichannel Retail Handbook 2016 Edition by : Chris Jones

Download or read book The Multichannel Retail Handbook 2016 Edition written by Chris Jones and published by Lulu.com. This book was released on 2015-11-10 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when". The 2016 Edition has been fully revised and updated to reflect the changes that have taken place in this rapid-moving sector since the original edition was published.


The Multichannel Retail Handbook 2016 Edition Related Books

The Multichannel Retail Handbook 2016 Edition
Language: en
Pages: 350
Authors: Chris Jones
Categories: Business & Economics
Type: BOOK - Published: 2015-11-10 - Publisher: Lulu.com

DOWNLOAD EBOOK

The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. T
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Language: en
Pages: 596
Authors: Musso, Fabio
Categories: Business & Economics
Type: BOOK - Published: 2019-10-11 - Publisher: IGI Global

DOWNLOAD EBOOK

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of
Multi-Channel Retailing
Language: en
Pages: 452
Authors: Lynda Gamans Poloian
Categories: Business & Economics
Type: BOOK - Published: 2009-06-08 - Publisher: Fairchild Books

DOWNLOAD EBOOK

This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.
The Emerald Handbook of Multi-Stakeholder Communication
Language: en
Pages: 601
Authors: Pantea Foroudi
Categories: Business & Economics
Type: BOOK - Published: 2022-10-21 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for mul
Retail Location Planning in an Era of Multi-Channel Growth
Language: en
Pages: 269
Authors: Mark Birkin
Categories: Science
Type: BOOK - Published: 2017-03-27 - Publisher: Routledge

DOWNLOAD EBOOK

The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution chan