The Oxford Handbook of Pricing Management
| Author | : Özalp Özer |
| Publisher | : Oxford University Press (UK) |
| Total Pages | : 977 |
| Release | : 2012-06-07 |
| ISBN-10 | : 9780199543175 |
| ISBN-13 | : 0199543178 |
| Rating | : 4/5 (75 Downloads) |
Book Synopsis The Oxford Handbook of Pricing Management by : Özalp Özer
Download or read book The Oxford Handbook of Pricing Management written by Özalp Özer and published by Oxford University Press (UK). This book was released on 2012-06-07 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.