Download or read book The Patron's Payoff written by Jonathan K. Nelson and published by Princeton University Press. This book was released on 2014-03-10 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of Italian Renaissance art from the perspective of the patrons who made 'conspicuous commissions', this text builds on three concepts from the economics of information - signaling, signposting, and stretching - to develop a systematic methodology for assessing the meaning of patronage.