The Persuasive Power of Campaign Advertising

The Persuasive Power of Campaign Advertising
Author :
Publisher : Temple University Press
Total Pages : 200
Release :
ISBN-10 : 9781439903339
ISBN-13 : 1439903336
Rating : 4/5 (39 Downloads)

Book Synopsis The Persuasive Power of Campaign Advertising by : Travis N. Ridout

Download or read book The Persuasive Power of Campaign Advertising written by Travis N. Ridout and published by Temple University Press. This book was released on 2011-03-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.


The Persuasive Power of Campaign Advertising Related Books

The Persuasive Power of Campaign Advertising
Language: en
Pages: 200
Authors: Travis N. Ridout
Categories: Business & Economics
Type: BOOK - Published: 2011-03-25 - Publisher: Temple University Press

DOWNLOAD EBOOK

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Rid
Campaigning for Hearts and Minds
Language: en
Pages: 297
Authors: Ted Brader
Categories: Political Science
Type: BOOK - Published: 2020-07-08 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Te
Political Campaigns and Political Advertising
Language: en
Pages: 224
Authors: Frank W. Baker
Categories: Political Science
Type: BOOK - Published: 2009-06-04 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers
Persuasive Advertising for Entrepreneurs and Small Business Owners
Language: en
Pages: 220
Authors: Jay P. Granat
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Psychology Press

DOWNLOAD EBOOK

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Ad
The Necessary Art of Persuasion
Language: en
Pages: 81
Authors: Jay A. Conger
Categories: Business & Economics
Type: BOOK - Published: 2008-09-08 - Publisher: Harvard Business Review Press

DOWNLOAD EBOOK

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a