Download or read book The Platinum Rule written by Tony Alessandra and published by Hachette UK. This book was released on 2008-12-14 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.