Download or read book The Power of Being Divisive written by Thomas J. Roulet and published by Stanford Business Books. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative social evaluations, such as stigma or the backlash from scandal, are often perceived as harming those to whom they are directed. Thomas Roulet challenges this idea in The Power of Being Divisive, showing how negative evaluations can end up being strategically beneficial for individuals and organizations alike.