The Power of Putting a Label on It: Green Labels Weigh Heavier Than Contradicting Product Information for Consumers' Purchase Decisions and Post-purchase Behavior
| Author | : Ulf Joachim Jonas Hahnel |
| Publisher | : |
| Total Pages | : |
| Release | : 2015 |
| ISBN-10 | : OCLC:993015589 |
| ISBN-13 | : |
| Rating | : 4/5 (89 Downloads) |
Book Synopsis The Power of Putting a Label on It: Green Labels Weigh Heavier Than Contradicting Product Information for Consumers' Purchase Decisions and Post-purchase Behavior by : Ulf Joachim Jonas Hahnel
Download or read book The Power of Putting a Label on It: Green Labels Weigh Heavier Than Contradicting Product Information for Consumers' Purchase Decisions and Post-purchase Behavior written by Ulf Joachim Jonas Hahnel and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: