The Product Cycle Revisited - Knowledge Intensity and Firm Internationalization
Author | : Tamar Almor |
Publisher | : |
Total Pages | : 0 |
Release | : 2013 |
ISBN-10 | : OCLC:1376032534 |
ISBN-13 | : |
Rating | : 4/5 (34 Downloads) |
Download or read book The Product Cycle Revisited - Knowledge Intensity and Firm Internationalization written by Tamar Almor and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle.