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The Pursuit of New Product Development
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Authors: Marc Annacchino
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The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def
Handbook of Research on New Product Development
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Authors: Peter N. Golder
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Type: BOOK - Published: 2018 - Publisher: Edward Elgar Publishing

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New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product devel
New Product Development
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Authors: Marc Annacchino
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Type: BOOK - Published: 2003-10-16 - Publisher: Elsevier

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Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of
New Product Development and Marketing
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Authors: Italo S. Servi
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Drawing upon his extensive training and experience in industrial research and consulting, Servi here offers a comprehensive guide to the product development pro
New Product Development
Language: en
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Authors: Ronald Eugene Kmetovicz
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Type: BOOK - Published: 1992-08-04 - Publisher: John Wiley & Sons

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Based on methods of actual product developments from Goodyear Aerospace and Hewlett-Packard, this engrossing book provides specific guidelines plus a wealth of