The Quintessence of Marketing

The Quintessence of Marketing
Author :
Publisher : Springer
Total Pages : 147
Release :
ISBN-10 : 9783642454448
ISBN-13 : 3642454445
Rating : 4/5 (48 Downloads)

Book Synopsis The Quintessence of Marketing by : Nils Bickhoff

Download or read book The Quintessence of Marketing written by Nils Bickhoff and published by Springer. This book was released on 2014-07-02 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena


The Quintessence of Marketing Related Books

The Quintessence of Marketing
Language: en
Pages: 147
Authors: Nils Bickhoff
Categories: Business & Economics
Type: BOOK - Published: 2014-07-02 - Publisher: Springer

DOWNLOAD EBOOK

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalog
The Quintessence of Marketing
Language: en
Pages: 152
Authors: Nils Bickhoff
Categories:
Type: BOOK - Published: 2014-07-31 - Publisher:

DOWNLOAD EBOOK

The Quintessence of Sales
Language: en
Pages: 140
Authors: Stefan Hase
Categories: Business & Economics
Type: BOOK - Published: 2017-08-04 - Publisher: Springer

DOWNLOAD EBOOK

This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales
The Quintessence of Strategic Management
Language: en
Pages: 135
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2010-08-23 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools
Marketing
Language: en
Pages: 752
Authors: Michael John Baker
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Taylor & Francis

DOWNLOAD EBOOK