Download or read book The Reciprocity Advantage written by Bob Johansen and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"--