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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘t
Consumer Behaviour in Hospitality and Tourism
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Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward th
Handbook of Consumer Behavior, Tourism, and the Internet
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Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitali
The Routledge Handbook of Tourism Marketing
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Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons
The Routledge Handbook of Tourism Experience Management and Marketing
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The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou