The Sage Handbook Of Advertising
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Language: en
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Pages: 513
Type: BOOK - Published: 2007-10-24 - Publisher: SAGE
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult re
Language: en
Pages: 505
Pages: 505
Type: BOOK - Published: 2006-06-14 - Publisher: SAGE Publications
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda
Language: en
Pages: 542
Pages: 542
Type: BOOK - Published: 2022-06-16 - Publisher: SAGE
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates cri
Language: en
Pages: 546
Pages: 546
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international
Language: en
Pages: 1019
Pages: 1019
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op