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The SAGE Handbook of Media Processes and Effects
Language: en
Pages: 657
Authors: Robin L. Nabi
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-09-11 - Publisher: SAGE

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Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application co
Media Effects
Language: en
Pages: 401
Authors: W. James Potter
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-01-03 - Publisher: SAGE

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"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in t
The SAGE Handbook of Persuasion
Language: en
Pages: 457
Authors: James Price Dillard
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013 - Publisher: SAGE

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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in
The SAGE Handbook of Media Studies
Language: en
Pages: 641
Authors: John D. H. Downing
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-09-08 - Publisher: SAGE Publications

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Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past
The Internet and the Mass Media
Language: en
Pages: 202
Authors: Lucy Küng
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008-05-14 - Publisher: SAGE

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"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for