The SAGE Handbook of Social Marketing

The SAGE Handbook of Social Marketing
Author :
Publisher : SAGE
Total Pages : 470
Release :
ISBN-10 : 9781446254479
ISBN-13 : 144625447X
Rating : 4/5 (79 Downloads)

Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.


The SAGE Handbook of Social Marketing Related Books

The SAGE Handbook of Social Marketing
Language: en
Pages: 470
Authors: Gerard Hastings
Categories: Business & Economics
Type: BOOK - Published: 2011-11-15 - Publisher: SAGE

DOWNLOAD EBOOK

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social mark
The SAGE Handbook of Marketing Ethics
Language: en
Pages: 1019
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE

DOWNLOAD EBOOK

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op
The SAGE Handbook of Marketing Theory
Language: en
Pages: 545
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-22 - Publisher: SAGE Publications

DOWNLOAD EBOOK

This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selecti
Innovations in Social Marketing and Public Health Communication
Language: en
Pages: 386
Authors: Walter Wymer
Categories: Social Science
Type: BOOK - Published: 2015-10-06 - Publisher: Springer

DOWNLOAD EBOOK

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two p
Segmentation in Social Marketing
Language: en
Pages: 210
Authors: Timo Dietrich
Categories: Business & Economics
Type: BOOK - Published: 2016-10-21 - Publisher: Springer

DOWNLOAD EBOOK

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social mar