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The Secrets of Word-of-mouth Marketing
Language: en
Pages: 278
Authors: George Silverman
Categories: Marketing
Type: BOOK - Published: 2001 - Publisher: AMACOM/American Management Association

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How to harness the awesome power of "word of mouth."
The Secrets of Word-of-Mouth Marketing
Language: en
Pages: 272
Authors: George Silverman
Categories: Business & Economics
Type: BOOK - Published: 2011-02-23 - Publisher: AMACOM

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In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his inn
Secrets of Word-of-mouth Marketing
Language: en
Pages: 273
Authors: George Silverman
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: AMACOM Div American Mgmt Assn

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Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.
The World's Best-known Marketing Secret
Language: en
Pages: 232
Authors: Ivan R. Misner
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Wildcat Publishing Company

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This book shows you how to grow your business in the toughest of times with the oldest, best and most effective marketing method in the world.
Word of Mouth Marketing
Language: en
Pages: 0
Authors: Andy Sernovitz
Categories: Interactive marketing
Type: BOOK - Published: 2012 - Publisher: Greenleaf Book Group

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"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best cus