Download or read book The Soviet Dream World of Retail Trade and Consumption in the 1930s written by A. Randall and published by Springer. This book was released on 2008-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered.