Download or read book The Straightforward Business Plan written by John Martin and published by Straightforward co Ltd. This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised to place greater emphasis on marketing and financial projection, this concise book is perfect for either the potential business-person or the existing proprietor who wishes to introduce a greater structure into their operation. Covering such key areas as: assessing the business and product; identifying strengths and weaknesses; marketing strategies; location of business; staffing; sources of finance; and putting together a viable business plan, this guide is guaranteed to change for the better the nature and operation of your business.