The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans
Author :
Publisher : McGraw Hill Professional
Total Pages : 321
Release :
ISBN-10 : 9780071809092
ISBN-13 : 0071809090
Rating : 4/5 (92 Downloads)

Book Synopsis The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans by : Robert J. Hamper

Download or read book The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans written by Robert J. Hamper and published by McGraw Hill Professional. This book was released on 2013-09-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--


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