Download or read book The Whole Brain Business Book written by Ned Herrmann and published by McGraw Hill Professional. This book was released on 1996-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the hot area of mind research and its applications in business, the next wave is whole brain technology--the new key to business productivity outlined in this groundbreaking book. This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations.