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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry exper
This is Social Commerce
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The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell y
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Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How c
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This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years.