Transforming Organizations
Author | : Jacques Chlopczyk |
Publisher | : Springer |
Total Pages | : 303 |
Release | : 2019-05-11 |
ISBN-10 | : 9783030178512 |
ISBN-13 | : 303017851X |
Rating | : 4/5 (12 Downloads) |
Download or read book Transforming Organizations written by Jacques Chlopczyk and published by Springer. This book was released on 2019-05-11 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.