Transmedia Branding

Transmedia Branding
Author :
Publisher :
Total Pages : 45
Release :
ISBN-10 : 3981633202
ISBN-13 : 9783981633207
Rating : 4/5 (02 Downloads)

Book Synopsis Transmedia Branding by : Burghardt Tenderich

Download or read book Transmedia Branding written by Burghardt Tenderich and published by . This book was released on 2014 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Transmedia Branding Related Books

Transmedia Branding
Language: en
Pages: 45
Authors: Burghardt Tenderich
Categories:
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

Transmedia Marketing
Language: en
Pages: 582
Authors: Anne Zeiser
Categories: Art
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press

DOWNLOAD EBOOK

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Transmedia Brand Storytelling
Language: en
Pages: 281
Authors: Karen E. Sutherland
Categories: Business & Economics
Type: BOOK - Published: 2023-11-04 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia stor
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Language: en
Pages: 633
Authors: Y?lmaz, Recep
Categories: Social Science
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

DOWNLOAD EBOOK

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Language: en
Pages: 457
Authors: Hernández-Santaolalla, Víctor
Categories: Business & Economics
Type: BOOK - Published: 2020-04-24 - Publisher: IGI Global

DOWNLOAD EBOOK

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new