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Understanding Electronic Commerce
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In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast
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This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book
Introduction to E-commerce
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Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practic
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The Economics of E-Commerce
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Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of