Download or read book Underwriting 101 written by Shyrl L. Plum and published by Routledge. This book was released on 2014-04-08 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.