Unlocking Strategic Innovation

Unlocking Strategic Innovation
Author :
Publisher : Routledge
Total Pages : 198
Release :
ISBN-10 : 9781000360547
ISBN-13 : 1000360547
Rating : 4/5 (47 Downloads)

Book Synopsis Unlocking Strategic Innovation by : Surja Datta

Download or read book Unlocking Strategic Innovation written by Surja Datta and published by Routledge. This book was released on 2021-03-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.


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