Using Information To Develop A Culture Of Customer Centricity
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Language: en
Pages: 105
Pages: 105
Type: BOOK - Published: 2013-11-22 - Publisher: Elsevier
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process
Language: en
Pages: 108
Pages: 108
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Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process
Language: en
Pages: 128
Pages: 128
Type: BOOK - Published: 2012 - Publisher:
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th
Language: en
Pages: 136
Pages: 136
Type: BOOK - Published: 2018-10-30 - Publisher: University of Pennsylvania Press
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara
Language: en
Pages: 384
Pages: 384
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity a