What Is A 21st Century Brand
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Language: en
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Pages: 432
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers
What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What d
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Pages: 244
Pages: 244
Type: BOOK - Published: 2003-02-25 - Publisher: Penguin
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands
Language: en
Pages: 596
Pages: 596
Type: BOOK - Published: 2012-12-11 - Publisher: FT Press
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertis
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
Language: en
Pages: 133
Pages: 133
Type: BOOK - Published: 2013-03-05 - Publisher: University of Pennsylvania Press
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn