Related Books

What is a 21st Century Brand?
Language: en
Pages: 432
Authors: Nick Kendall
Categories: Business & Economics
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What d
A New Brand World
Language: en
Pages: 244
Authors: Scott Bedbury
Categories: Business & Economics
Type: BOOK - Published: 2003-02-25 - Publisher: Penguin

DOWNLOAD EBOOK

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands
Cutting Edge Advertising
Language: en
Pages: 596
Authors: Jim Aitchison
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: FT Press

DOWNLOAD EBOOK

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertis
The Brand Flip
Language: en
Pages: 196
Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders

DOWNLOAD EBOOK

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
Global Brand Power
Language: en
Pages: 133
Authors: Barbara E. Kahn
Categories: Business & Economics
Type: BOOK - Published: 2013-03-05 - Publisher: University of Pennsylvania Press

DOWNLOAD EBOOK

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn