Download or read book What is Graphic Design For? written by Alice Twemlow and published by Rotovision. This book was released on 2006 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today : sustainability, ethics, technology, theory, and developments in other fields that impact globally on local cultures. [This book] breaks the discipline down into its elements. The book examines traditional practices such as typography, signage, advertising, and book design, as well as more recent developments including VJing, games design, software design, and interactive design. There is no single ideal for how a designer should be: a designer can practice along or be part of a large group ; a designer can also write, edit, curate, take photographs, design typefaces, and be an entrepreneur. This book concludes with a showcase of the work of cutting-edge designers from many parts of the world."--Page 4 of cover.