Download or read book Why Innovation Fails written by Carl Franklin and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read.