Women and Mass Consumer Society in Postwar France

Women and Mass Consumer Society in Postwar France
Author :
Publisher : Cambridge University Press
Total Pages : 275
Release :
ISBN-10 : 9781107377806
ISBN-13 : 1107377803
Rating : 4/5 (06 Downloads)

Book Synopsis Women and Mass Consumer Society in Postwar France by : Rebecca J. Pulju

Download or read book Women and Mass Consumer Society in Postwar France written by Rebecca J. Pulju and published by Cambridge University Press. This book was released on 2011-02-14 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.


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