Download or read book Women, Identity and India's Call Centre Industry written by J.K. Tina Basi and published by Routledge. This book was released on 2009-06-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.