Download or read book Women in Advertising: Changing Perceptions written by Divya Nigam and published by . This book was released on 2007-11-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising s portrayal of gender roles is a representation of the long-existing unequal relationship of dominance and subservience between the two sexes. Women have been exploited by advertisers for decades. They have frequently been stereotyped in the t